Marketing Job || Sales Jobs || Water treatment services Company || HS Passed and B.Sc Jobs || Kolkata || Dum Dum, India

Company introduction: A Water Treatment Technical Services Company is more than 7 years 7 months old Proprietorship Firm incorporated office located South, Kolkata, West Bengal.
The major activity of the company is Services, Sub-classified into Architecture and engineering activities technical testing and analysis and is primarily engaged in the Technical testing and analysis.
It is classified as Micro enterprise in the financial year 2024-25. It has its unit situated at south Kolkata, West Bengal.

Now the company needs some staffs as:

Post: Sales Marketing executives.
Qualification: HS passed with chemistry or B. Sc (chemistry)
Male with 2 Wheeler or Female.
Location: Kolkat
Office: South Kolkata

A marketing person for water treatment products targeting malls, hospitals, 5-star hotels, and industries would be responsible for developing and implementing marketing strategies to promote these products to those specific sectors. This includes market research, campaign development, lead generation, and client relationship management. They would also need to understand the unique water treatment needs of each sector and tailor their approach accordingly.
Here’s a more detailed breakdown of the roles and responsibilities:
1. Market Research and Analysis:
Identify target markets:
Conduct thorough research to understand the specific water treatment needs of malls, hospitals, 5-star hotels, and various industrial sectors in Kolkata.
Analyze competition:
Assess the competitive landscape, identifying key players and their marketing strategies.
Understand customer needs:
Gather insights into the challenges and requirements of each target sector regarding water quality, treatment, and compliance.
Track market trends:
Stay updated on emerging trends in water treatment technologies and regulations relevant to the targeted industries.

2. Marketing Strategy and Planning:
Develop marketing plans:
Create comprehensive marketing plans for each sector, outlining objectives, strategies, tactics, and budgets.
Define target audiences:
Clearly identify the specific decision-makers and influencers within each target segment.
Develop marketing messages:
Craft compelling and tailored marketing messages that resonate with the specific needs and concerns of each sector.
Set measurable goals:
Establish clear, measurable, achievable, relevant, and time-bound (SMART) goals for marketing campaigns.

3. Campaign Management and Execution:
Manage marketing campaigns:
Oversee the execution of marketing campaigns across various channels, including digital marketing, social media, content marketing, and industry events.
Content creation:
Develop high-quality marketing content, such as brochures, case studies, white papers, and website content, tailored to each sector.
Digital marketing:
Implement and manage online marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
Social media marketing:
Utilize social media platforms to engage with potential customers, share valuable content, and build brand awareness.
Event marketing:
Participate in relevant industry events, trade shows, and conferences to network with potential clients and showcase the company’s offerings.

4. Lead Generation and Sales Support:
Generate leads:
Develop and implement strategies to generate high-quality leads through various marketing activities.
Nurture leads:
Implement lead nurturing campaigns to educate and engage potential customers, guiding them through the sales funnel.
Sales support:
Provide sales teams with the necessary marketing materials, presentations, and training to effectively sell water treatment products.
Track and analyze results:
Monitor the performance of marketing campaigns, track key metrics, and analyze results to identify areas for improvement.

5. Client Relationship Management:
Build and maintain relationships:
Establish and maintain strong relationships with key clients in the targeted sectors.
Provide ongoing support:
Offer ongoing support to clients, ensuring their satisfaction with the water treatment solutions provided.
Gather feedback:
Collect feedback from clients on their experiences with the products and services, using this feedback to improve offerings and marketing strategies.

6. Other Responsibilities:
Budget management: Manage the marketing budget effectively, ensuring that resources are allocated appropriately.
Team collaboration: Work effectively with other members of the marketing and sales teams.
Reporting: Prepare regular reports on marketing activities and performance.
In essence, the marketing person is responsible for driving demand for the company’s water treatment products in the targeted sectors, generating leads, and supporting the sales process. They need to be strategic thinkers, creative marketers, and effective communicators with strong analytical and relationship-building skills.
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